The Disguise of Empowerment

At first when I was looking at the December 2010 Allure magazine, I thought "heavens to Betsy! Everything is geared to women for pleasing men!" So I decided I needed to take a closer look to see if that's what was really going on; I was surprised with my findings. The editors make it appear to empower men actually but if you look deeper than the surface it's a double edge sword; they give all kinds of advice for women to feel better, look younger, dress cuter, be a good party host, and much more. It does make the average reader think that it is all for other people, but I read it as if I were to do these things I would feel better, look better, and what woman doesn't want that?

In the article 8 beauty blunders to avoid during the holidays, it gave simple advise to women when throwing or attending a holiday get together, (or really all year round) and it focuses all about the woman, much like Oprah, and the effects on how it makes HER feel. The empowerment of women is a very important notion in this day and age, because women have fought so hard to have equal rights, Cosmopolitan magazine still has a ways to go, but In the Allure magazine they are making it more for the woman to empower herself with how SHE feels about herself, not how other people perceive her. I also compared it to an old Oprah magazine my grandmother had, and Allure is like the young woman’s Oprah; at least that’s what I think.