Wednesday, December 1, 2010

Disney has perfected ethos pathos and logos.

Today I am working on my blog from a motel in Henrietta Oklahoma, my boyfriend Preston is in ‘Cowboy camp’ learning how to bull ride. While working on school I have been flipping through the channels and landed on HGTV, a channel that I love. They are doing a special on Disney getting ready for Christmas! While watching this I realized that Disney is really a self-sufficient place, and it is much more than meets the eye. They grow their own poinsettias; have their own staff for everything, and so much more!

The grand Floridian Hotel at Disney world, there is a life size gingerbread house! Around the park there is a real working (you can’t ride it though) carousal, there is a gingerbread miniature village, and a gingerbread gazebo. They use 600 pounds of powdered sugar, just on the gingerbread alone. There are so many lights, millions and millions; so many that Disney employees don’t know the exact count. Disney really has captured the essence of ethos, pathos, and logos; they use each one in perfect harmony and that is why, I’m sure, they are growing bigger each year. They are known for making people’s dreams come true, and they make that warm fuzzy feeling come to life for everyone. They are also good at tapping into the minds of the more ‘sensible’ minded people with advertising how eco-friendly they did something, how they make things a ‘good buy’ and make you think it just makes sense.

They are also very good at making their employees, called ‘cast members’ see their goal and making them want to help in any way possible. My sister actually did an internship at Disney World, and my family experienced the Disney take over. She explained the cast members actually have contests who can remember the most obscure Disney facts that the normal people wouldn’t know. The Disney company has really perfected ethos, pathos, and logos.

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